We have some exciting news for our US friends: Honeysticks is now available at select Whole Foods Market stores across the United States, just in time for back to school season.
If you've been looking for non-toxic, natural art supplies for your toddler or young child - and you want to find them at a retailer you already trust - this one's for you.
— Why Whole Foods Market? —
Whole Foods Market has always stood for quality, transparency, and ingredients that meet a higher standard. So do we.
Honeysticks was born in New Zealand when our founder noticed children chewing on crayons and discovered that traditional art supplies can be full of ingredients no parent would choose. We set out to change that — creating art tools made from natural beeswax, food-grade color, and cosmetic-grade ingredients that are safer for little ones from day one.
Having our products available at Whole Foods Market feels like a natural next step for a brand that has always believed better is possible.
— What's on shelves —
You'll find two Honeysticks products in the Back to School seasonal section at select Whole Foods Market stores this summer:
🖍️ Honeysticks Bath Crayons Super Jumbos (6pk)
Non-toxic, food-grade color crafted from natural beeswax and soy-wax. Draws on tiles and tub, washes off easily. ASTM certified. Ages 1+.
🎨 Honeysticks Non-Toxic Finger Paint (6pk)
Winner of the USA PARENTS Best Toy Awards 2025 and featured on The Today Show. Made with cosmetic-grade ingredients for safe, vibrant, mixable color. Perfect for sensory play and early creativity. Ages 1+.

— A whole lot safer —
Every Honeysticks product is built around three things: safety, development, and sustainability.
Our ingredients are chosen because they're genuinely safer for young children - not because they meet a minimum standard. Our products are designed to support the way toddlers and young children learn through play. And our packaging and materials are made with the planet in mind, because the children playing with our products are the ones who'll inherit it.
— Find your nearest store —
Honeysticks is available now at select Whole Foods Market stores across the US for back to school season. Use our store finder to locate your nearest location!
And if you spot us on the shelf - we'd love to see. Tag us @honeysticksofficial or send us a pic 🥰